New Bay Seasoning is our zesty, all-purpose blend inspired by the iconic flavours of classic American East Coast cooking. Crafted with a bold mix of sweet paprika, celery seed, mustard, and warm spices like clove, cinnamon, and nutmeg, it delivers a savoury punch with citrusy brightness.
This signature mix brings together over a dozen spices to create a vibrant, layered flavour—earthy, sweet, salty, tangy, and just a little hot. With garlic, onion, chili, and a touch of citric acid, it's built to wake up the palate without overpowering.
Whether you’re seasoning seafood, fries, grilled corn, or adding a twist to your vegan bowls, New Bay brings energy, balance, and plenty of character.
Flavour Profile
Celery Seed & Sea Salt: Classic briny sharpness with earthy depth
Sweet Paprika & Mustard: Bright, mellow heat and tangy backbone
Clove, Cinnamon, Nutmeg: Warm, sweet spice notes for balance
Black Pepper & Chili Flakes: Mild kick of spice and boldness
Garlic & Onion Powder: Savoury depth and roundness
Cumin & Allspice: Earthy, slightly smoky and complex
Bay Leaf Powder: Herbaceous lift and aromatic base
Citric Acid: A zesty citrus spark that brightens the whole blend
Sugar: Very subtle sweetness that ties everything together
Who Will Love It
Fans of Old Bay-style flavours with a modern twist
Seafood lovers looking to upgrade their shrimp, fish or crab dishes
Home cooks who want one go-to blend for fries, grilled veg, and corn
Street food enthusiasts who love bold but balanced seasoning
Chefs seeking an all-purpose, house-style dry rub with depth
Vegan foodies adding punch to tofu, cauliflower or baked potatoes
New Bay Seasoning brings bold American flavour with a citrusy twist—perfect for everything from seaside classics to modern street food.
